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This case study examines how e-learning specialists Chapter Vitamins delivered a customized Learning Management System to BHARAT MATRIMONY. Our new cloud-based platform, Chapter Vitamins, helps deliver personalized content and online training to 5000+ employees.

BharatMatrimony, India’s leading provider of online matchmaking services delivers matchmaking services to users in India and the Indian diaspora through its websites, mobile sites and mobile apps complemented by on-the-ground network of 140 retail centres in India. It has been ranked as India’s most trusted online matrimony brand by The Brand Trust Report India Study 2014 (a study covering 20,000 brands across 16 cities). comprises a network of 15 regional portals. BharatMatrimony has been featured in the Limca Book of Records for “the greatest number of documented marriages online”.Launched in 2001, is a pioneer in online matchmaking and marriage services. Powered by over 3,500 employees at 150 branches across India, its flagship brand, BharatMatrimony, has 15 language-based domains under its umbrella.

Serving Indians worldwide, the company pioneered many new services such as EliteMatrimony, CommunityMatrimony, MatrimonyPhotography, MatrimonyBazaar and MatrimonyMandaps. is a conglomerate of over 300 community-oriented portals.

The Problem

When looking for an appropriate learning management system (LMS) had several key requirements which needed to be addressed. First and foremost, they wanted a robust, scalable learning platform available to a large group of users. This is so employees from around the country can access the same learning materials via a single point of access. With Pan India spread of its workspaces, it would be difficult to control the quality of training at individual locations. Hence singular platform that can be used to train all users centrally and control the quality of training.

Finally, wanted to deploy a LMS platform that can consume less traffic and be cost-effective while achieving high level of return. ChapterVitamins developed bespoke LMS portal for Initial challenge was to decentralize data servers to make it bandwidth efficient. It took considerable effort but we managed it with 13 local servers where data were stored locally. Upskilling users with certifications helped users learn new skills on LMS portal. A social platform integrated in LMS helped users engage with each other on professional level, share community events pics, promote healthy initiatives like mission 10K steps challenge.

Results and Conclusion

– ChapterVitamins authoring tool allowed to create its original content in byte sized learning module very efficiently

– The platform itself is bespoke in design and can be easily navigated

– Beautifully designed dashboard for users to track their progress

– Secure Login through HRMS portal

– Social features enabling better interactivity between users

– 80% logins of total user base in just 2 months

– Upskilling users with certificates has partnered with Chapter Vitamins for the Learning Management System(LMS) for last 1 year. A very clear positive about the partnership is the turnaround time for problem resolution and the agility along with the flexibility to provide solutions to our requirements. We at Matrimony utilize the LMS not only to drive learning but also to drive other HR initiatives e.g. health and engagement activities. I would surely recommend Chapter Vitamins as an LMS vendor for being client oriented and innovative.”

Priya Menon

L&D Head

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